devoted fans of the pinnacle of motorsport need
Pinnacle Lore
We’re driven by a love for motorsport and the culture that surrounds it. From legendary on-track moments to inside jokes shared by dedicated fans, Pinnacle Lore celebrates the stories that make motorsport special.
the community needed
Refined, Not Loud
Motorsport-inspired clothing doesn’t have to be flashy. Pinnacle Lore is designed with a clean, fashionable aesthetic—gear you can wear anywhere, whether at a race or as part of your everyday style. It’s a nod to motorsport without shouting for attention. But let’s be honest, we all miss the screaming V10s.
merchandise isn't scarce, quality merchandise is
Crafted for Quality
We prioritise embroidery over print where possible, ensuring every design is made to last with a premium look and feel. Stitching brings depth, texture, and durability, reflecting the precision and craftsmanship that motorsport itself demands. Our focus remains on high-quality, timeless apparel.
expressing and connecting
For Those Who Know
Motorsport is about the details—the perfect overtake, the hidden strategy, the references only true fans catch. Our designs embrace that shared knowledge and appreciation, letting you wear your passion with pride, without making it obvious to everyone.
order your PL product today and
Join the Lore
Whether you’re new to the grid or a lifelong enthusiast, Pinnacle Lore is made for those who live and breathe motorsport. Explore the collection and find the piece that speaks to your passion.
Disclaimer
Unaffiliated with FORMULA 1
Pinnacle Lore is its own brand, without any collaborations with the official FORMULA 1. Therefore, we are required to state the following:
This website is unofficial and is not associated in any way with the Formula 1 companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.
